The Little Red Fox

The Little Red Fox is a fashion store based in Waverly in the South Island. They required a an identity that best represented their name and business.

The brand is fresh, modern and friendly and works well across all mediums and applications.

Credit: Project in association with 39 Degrees

In addition to the main brand, The Little Fox's Den is a kids clothing sub brand of The Little Red Fox. They required a brand that tied in to the main brand but was aimed at kids and had a 'children's book' illustration style that kids could respond to. The result was a cute sleeping fox pup that also could fit snuggly beneath The little Red Fox logo.