The new brand mark and collateral is cleaner, typographically clearer and confidently restrained, and I believe exemplifies the right representation of the business moving forward.
● Brand
- Art direction
- Brand design
- Presentation visuals
Details
bbi required an evolution to their brand identity, that would elevate their brand to the level at which they now operate as a leading timber products supplier to the building industry.
I also devised the strapline 'endless possibilities' which is a simple but confident statement referring to the boundless applications that the bbi products can be used for. The strap-line is used as a separate statement that can be flexibly positioned on comms to extend the brand message of the identity.
