Blackburn Ridge are New Zealand’s newest fully catered multi-day walk and e-bike experience in Hawke’s Bay. They required a new brand identity that reflected their hertitage and positioned them as a leading 'walk, ride & stay' provider.
Details
The Brand design reflect both the history and tradition of Blackburn Ridge. It was important to have the brand steeped in the strength of it’s heritage and have connection to land and rural acumen.
The brand designs are aligned with these values, and careful consideration was made to create a brand-mark that represents the heritage, whilst being grounded and not a clichéd response with regard to the brand-mark icon.
