Barnes Beagley Doherr

Brand evolution for an award winning national quanity suyveying company.


Logotype + design

Barnes Beagley Doherr is a company built squarely on the enduring quality of it’s relationships spanning, in some cases three or four decades.

The design brief was to simplify our brand identity, so that it appears to have more mana, more authority, less of the technical ‘under the hood stuff’. Graphically, it needed to keep things simple and visual. The visual priority was to be on Barnes Beagley Doherr, with the shorthand ‘bbd’, as the secondary element. A warmer serif font was to be considered for Barnes Beagley Doherr and bbd/BBD as a foil to the predominant use of sans-serif in the wordmarks of their competitors. The brand refresh answers the brief and has a more refined identity whch sits comfortably with the company it represents.


Part of the design brief was to extend the brand could to be applied to proposal documents and adverts.