Dandaleith Angus

Anui/Dandaleith required a new name. The feedback from the market at large is that the parallel branding caused some confusion in an already busy market, as to “whom exactly is Anui/Dandaleith – and what is it that you do?” To that end, the task, and problem to solve, is to use the significant brand equity that already exists within the system – and leverage that so that there is a singular, clear message and brand identity that goes to market.

Using the same type-forms of the original Anui/Dandaleith brandmark. This was a notably subtle change from the original to the new, so the brand resonance remains. With the new brandmark, came the opportunity to create a new strapline which is confident and in-keeping with the brand and sums up the offering in a robust, clear and defining way:‘Here for Life’.

Credit: Project in association with 39 Degrees