Forbes & Co
Brand refresh for an established saddlery business.
Brand
Logotype + design
Forbes & Co is a well establised and well known local saddlery that has been providing quality horse & country gear.
It was important to have the brand steeped in the strength of it’s heritage and have connection to land and rural acumen. The brand designs are aligned with these values, and careful consideration was made to create a brand-mark that represents the heritage, whilst being grounded and strong. Another consideration was to have the brand-mark extend into use as a brand ‘seal’ that can be embossed into leather, giving it an authentic feel.