Soul Neckta

An elegant identity for a health and wellbeing business.


Logotype + design

Soul Neckta is the hobby business of health guru Abby Lawrence, who came back from serious illness by focussing on diet - eating the right food and nutrients that her body needed to heal.

The brief was to be a brand that reflected the the ideals and ethic of the business, whilst being aware not to be to whimsical with the approach as a lot of health and well-being brands are.


While Soulneckta Kitchen is the diet specific baker, providing food that is delicious and healthy, Soulneckta provides health coaching in conjuction with the right food.