The design identity represents tree age rings, the cyclical nature and moving forward and the mark also resembles an ‘e’ for ‘ethical’ and it's interacting elements representing sectors working together to create a whole.
● Brand
- Art direction
- Brand design
- Presentation visuals
Details
The brief was to create a brand identity for an ethically sourced hardwood initiative.
The mission for this initiative is achieve 100% ethically sourced and processed imported hardwood in NZ by educating architects, builders and consumers and get them to fall in love with the product.
I also devised the strapline during the design process.
